My feelings on this have evolved. Previously, I was of the opinion that these guys have to make a buck. But then I realized the tens of thousands of dollars I spent over the years on supps, and I realize that there's a legal term that encompasses their behavior: fraud. It's fraudulent to claim that a product does something that you know it does not. I am sure that all of these "natties" that rep supp companies stay away from the legal jeopardy of saying stupid shit like, "I built this body with XXX" but they are close.