The problem is when a sports personality does something wrong it can affect the whole sport. It gives them a black eye. BB is the perfect example. BB has never made it mainstream because from the very start steroids were used and most people knew it and it appeared unless you took drugs you just couldn't get as big as the guys you see on stage or in the magazines. it has got worse as the years gone by. Real sports like baseball, football, basketball, golf, tennis all started off as being mostly popular. They were all sports that allot of people growing up participated in and gave them a chance to possibly become a pro and make lots of money and fame.
When someone gets nailed for drugs or other crimes it gives that sport a black eye and makes it appear that the people involved are not perfect and crime is present. Drugs are everywhere but because of a few bad apples it hurts the entire sport. In acting people realize that if someone is taking drugs and is a fuck up it isn't because of the "acting industry" it because that person is just a fuck up. So when Lohan or Hilton fuck up it doesn't do anything to the industry just that person. BB started off fucked off and is just worse and worse.
my point was that if something is illegal, in the case of a sport wherein performance enhancement doesn't inherently hurt the sport itself, just default to the criminality of it and when someone is caught, let the legal system take care of it. wrestling doesn't need a "steroid policy" any more than they need a "vehicular homicide" policy. you get caught breaking the law, you get the book thrown at you.
as for wrestling, people forget that it isn't steroids killing these guys, it's that they're in the most physically intensive sport there is. i know, it's not as hard to put on a 15 minute "match" as it is to play soccer for an hour (though i'd argue that too), but these guys have no offseason. they do 250+ shows a year. they don't get a few months to just relax and recuperate. so they take meth to have the energy to perform, vicodin so they can handle the pain that hasn't gone away from the last 50 shows.
steroids is just a convenient scapegoat. like someone said in the benoit thread, if a guy dies and they find a cabinet full of alcohol and perscription pills in his bathroom, they just shrug. if a guy kills someone and he had a few joints in his pocket and a whiskey flask in the other they'll say he had problems but it wasn't the drugs. they find a single vial of testosterone in his house and now he's a roid-head and that's what did it.
bottom line: a steroid policy in a non-competitive activity is unnecessary because it's already illegal, wrestling is extremely damaging and that's what's killing these guys.