The sad part is that all the money that was pumped into this company went bye bye.
yep, but also out of the Big three they were main ones to make their Concept cars into reality. There were a few that could have been cash cows. The Razor for example, would have been a Miata/Mini Cooper fighter. it had a small 4 cylinder engine, RWD and a great design. it would been a great competitor against the imports
http://www.allpar.com/model/concepts/dodge-razor.html then there was the Firepower. This was a upmarket car that was like a upscale Viper (based on the Viper chassis, but had the 6.1 Hemi), a gorgeous design...but again they never produced it. They could have made more money on the Viper chassis
http://www.chrysler.com/en/autoshow/concept_vehicles/firepower/And this is just two examples. It's sad how sometimes the people up top don't follow their brains, but follow the beancounters, the beancounters are the ones that screw the company up.