don't see what's so special about them.
They have the Icey gum bottoms, and they won't be released again (probably will be released again during the summer).
You buy them now, and then sell them for a premium on eBay.
This guy could make a killing on eBay, because he was on TV. He could say that his pair were the ones on TV on such and such date, which means they could be worth more.