Guys just some "insider info" on my musclephone that I'm not supposed to make public or it will cost my membership, but since my 3 year intro subscription price of $19.99 a month is about to double I'm canceling the service anyway.
Turns out we have a Mr. Olympia who has lived well beyond his means. His "keeping up with the Jones" mentality has led him to walk away from a lucrative supplement endorsement, only to start his own label which is a MAJOR financial albatross. Due to pristine warehouse conditions as well as strict micro/macro ratios he's literally losing money on every tub of protein powder he sells.
Other life factors like: his pending divorce, handbag and custom shoe collection, cell phone data overage charges (mostly spent on social media silencing the haters), and an expensive, as well as controversial, clavicle lengthening surgery have taken their financial toll.
Despite his public persona consisting of bravado and other typical alpha behavior behind the scenes he's rumored to be a broken man.
While he tells the press that he considers selling a Sandow no big deal, as he will win many more, that's it's really a token gesture of giving back to the fans, we know the real reasons.
Good luck Mr. Heath.
*waiting for Ron and/or Goodrum to confirm.