Some guys, like Neveaux, has always been using fake plates. Obviously the best way to make a good photoshoot, better safety, and also allows for holding doing slower reps et al.
The photographer has to make sure the BB isn't loading up the BB with too much weight, making the picture look ridiculous.
The photographer who did the shoot with Mark Dugdale could easily verify or nullify the lift.
Personally, I'm with Cormier's ghostwriter this time.
No way Dugdale inclined 495 lbs.
YIP
Zack