Interesting marketing campaign and style, especially with the cowboy, mountain range and retro style. Looks like the cowboy might even have a rifle? They are subtly targeting a distinct market, who likely are conservative. Even the major companies are aware of the split of America and marketing accordingly. Segregation will just naturally happen over time and there will be 2 Americas. We are already seeing it. Not necessarily separated by race, but by different values. Cool truck by the way. Biden better allow them to dig a lot more coal to create all the electricity needed for all these new electric cars.