i concur with the Fortress. i was training back when they brought in the Ms. Olympia and thinking ' there is only one Olympia champ per year'.
now there are 11 different categories, each with multiple weight classes; all of which refer to themselves as Olympia champion.
even when they had two weight classes, Mentzer wasn't called the heavyweight class mr. Olympia - they said he lost to Zane.
But, at least the Ms. Olympia was its own separate show.
Then they couldn't make up their minds whether they wanted the women to come in soft, curvy, and feminine or go for the horse-face look.
Then came Fitness, which was supposed to replace female bodybuilding (which I think DIED the instant Lenda Murray lost to Kim Chivesky in 1996).
But, the fitness shows had their own problems. The fitness girls who were winning shows, where the the physique round was 50% of the score, got DESTROYED at other shows where the fitness routine was 50% of the score. The girls who were ex-gymnasts were murdering the ones who just looked hot in a bikini.
They tried an obstacle course with the Galaxy contest and that was WORSE. Girls who weren't really athletes were twisting and breaking bones, left and right.
Here comes Figure. You don't have to do anything; just stand there. But they got "too big".
Now comes Bikini, for girls who don't have lats. But some don't have much else either (except for $10,000+ boob jobs). And since these Brazilian girls can't starve away all that junk in the trunk....
WELLNESS is born!!