99% of the people that buy supps arnt ever going to compete in a BB show. Most supp companies endorse athletes/teams of more recognition, baseball, football etc. but theyre never in the mags we buy. I'd also be curious to find out who muscletech etc. sponsors in the other sporting arenas and how the endorsement figures compare to the Bodybuilders they sponsor.
How much does BSN pay Ronnie compared to HHH?
EAS use to feature athletes/non bodybuilders in musclemedia all the time.....cant argue with their success.
If I was starting a supp company...the bodybuilding market would be the last place I'd throw 'lots' of $$$, at least at this point of time.