Jay made 180K in contest winnings alone this year.
Then he's got his supplement and other contracts, which easily should add up to 250K, considering he's got like 15 of them.
Then he makes about 5-7K for guest posing about 20 weekends a year, plus merchandise and photo sales (about 200 autographs at $10 a pop) and then video sales.
I'd reckon Jay is making in the range of $1M to 1.5M a year.
Ronnie likely a bit behind, maybe 800K to 1M
Dex in the 400K range
Gunter up there from outside sources.
After that, it likely drops, but who knows what types of deals guys like Bob and Shawn are able to pull from good business sense.
With all this, it's still sad that the top guys can't crack the c level baseball or football players pay.
Some of your info is correct and some of your assumptions are the reason for your flawed figures. Let's take a look at Jay Cutler and let's say a second tier guy like JJ or King. We'll call this guy Joe.
Contest winnings=180K: Jay earns around 180K in winnings. Joe earns about 10K/year in winnings.
Supplement and other contracts=250K: Supplement and magazine contracts are the only ones that are significant. Jay probably earns between 300-400K/year from endorsements. Joe earns about 40-75K/year for supplement/magazine deals.
Guest Posings=100-150K: This is where you go wrong. 90% of guest posings are done as part of the supplement contract, whereby the supplement company gets to sponsor the show simply by providing a guest poser at no charge. At one point Jay was guest posing 40-50 times per year as part of his contract requirements. Jay may have 4-5 paid guest posings/year for a total of 10-15K. Joe will have to guest pose as part of his supplement deal and may also be lucky to earn 10-15K/year outside of that deal.
Photos/Videos: Autographed photo sales are directly dependent on the number of appearances. For 20 guest appearances per year, figure 50-100 per appearance for around 15K per year. Video sales vary deal by deal, but assume $10-20K/year for Jay. Joe will earn about half that amount, so figure 5-10K for Joe.
INCOME JAY JOE |
Winnings 180K 10K |
Contracts 350K 60K |
Guest Posing 15K 10K |
Photos/Videos 30K 15K |
Total 575K 95K |
Now subtract gear (25-50K) and taxes (25%) and you'll see why Jay can live a nice life but a 2nd tier pro has trouble paying a website bill.
As for illegally-derived income, it really is Bodybuilder-specific. I truly doubt that Jay or Ronnie would even stoop to sell gear, but there are several Pro Bodybuilders with Joe-level on-the-books income, driving around in cars worth more than their annual income and living in homes they could never afford without gear income. Generally speaking, if a Pro has been arrested for selling drugs in the past, he is still dealing because that ghetto mentality (get paid for not working) never goes away.
Special "TruthAche" Ed