They make a big deal of being a Mormon...
Mormonism differs from other major religions in that there is a corporate think tank known as the 'Quorum of the Twelve' (led by the 'First Presidency') that seeks to guide the worldly lives of its members. There is a direct link between the board of directors and the people who consider themselves to be 'good and faithful' members, a link far more extensive - and invasive - than you will find in most faiths.
This is not true for Catholicism, Islam, the Protestant religions, etc.
I'm all for religious tolerance, but people should be informed about what they are dealing with.