Author Topic: Why do 'Big Name' Sponsors pass on bodybuilding? (Read 10586 times)

New Hank Wood · « **Reply #25 on:** May 29, 2008, 10:26:49 PM »

Nike and Adidas are involved in all sorts of various sponsorship deals, both sporting and non-sporting.

If this is the case, why then do they totally ignore the Pro Bodybuilding market?

Surely, the sport offers some benefits? Afterall, Pro Bodybuilding enjoys a massive homosexual fan base! That alone must be worth something to these corporate monoliths?

Bottom line, the sport is sick to the core!

The sport is hemorrhaging, and 'no' corporation that has 'an ounce of credibility' will risk going anywhere near this vile and corrupt beast!

Chick · « **Reply #26 on:** May 29, 2008, 10:39:18 PM »

Mainstream sponsors cant justify the dollar spent to the small audience/ appeal of pro bodybuilding....

All about the ROI....and the numbers from BB don't support it.

onlyme · « **Reply #27 on:** May 30, 2008, 12:05:20 AM »

I'm not sure a company like Nike or Adidas would sponsor BB since I haven't really seen many BB wearing tennis shoes on stage while competing. Sponsor usually like seeing product being used and exposed with the athlete they are sponsoring. Unless they think putting Nike on the front of the trunks would work.

New Hank Wood · « **Reply #28 on:** May 30, 2008, 12:38:04 AM »

A pregnant, out-of-breath, sweating and stinking drug cheat wearing a pair of Nikes or Adidas. Hmmmmm.

This is 'not the image' these companies are after!

And for that matter, any of other company interested in preserving a 'healthy corporate image'.

To corporations like Nike and Adidas, marketing the 'health and fitness ideal' is everything! Pro Bodybuilding is anything 'but' healthy and fitness orientated!

Beener · « **Reply #29 on:** May 30, 2008, 11:25:33 AM »

Quote from: body88 on May 29, 2008, 09:37:33 PM

One question - ( and im not trying to be a wise ass)... In your post above you said go to health.com for that faggy shit. Pro bb is one of the most homosexual activities on this earth.

Nike does not sponsor polo or pro bb because it wont make them any money, plain and simple. Nike could make the finest weight lifting products out there if they wanted to - ( just like there products for the major sports), but they choose not to.

Hard weight training is not gay, however bb contests are quite gay. Although it is a freak show now, it's still a glorified pageant. The backbone of the "sport" these days is based on drug abuse, gay for pay, drama and incredably insecure people. BB is nothing like it used to be.

Whats gayer, wanting to see some freak of nature that doesnt even look like a man, or ranting about how you want to see old school physiques that are 'symetrical' and have 'flowing lines'?

New Hank Wood · « **Reply #30 on:** May 30, 2008, 12:20:16 PM »

Corporations like Nike and Adidas have built strong corporate profiles by identifying with their consumer's wants and needs.

Nike and Adidas have become very successful by tapping into these values.

They are also aware of the fact that the 'society as a whole' are repulsed by the overtly gay-orientated sport that is Pro Bodybuilding!

The image of insecurity, self loathing, drug dealing, grotesqueness and psychological imbalance have become the 'symbols' of Pro Bodybuilding today! By contrast, these are 'the symbols' that corporations like Nike and Adidas want nothing to do with!

dantelis · « **Reply #31 on:** May 30, 2008, 12:21:01 PM »

You have to have a big audience to make sponsorship worthwhile. There are enough bodybuilding fans to make the effort worthwhile.

Only mainstreem sponsor I can see is someone like Speedo or Tyr promoting posing trunks. (Or maybe Gillette or Schick could sponsor. "Mr. Olympia, brought to you by Schick, the leader in body shaving products.")

New Hank Wood · « **Reply #32 on:** May 30, 2008, 01:15:58 PM »

Corporations like Nike and Adidas are aware that tapping into the Pro Bodybuilding market is a venture fraught with danger.

Images of homosexually-biased-audiences, screaming and cheering for oiled-up-men-in-thongs, is 'not' what these corporations would consider to be good business acumen.

Pro Bodybuilding has its roots in the gutter of society, and there it will stay!

So to all of those 'insecure little butt stains' who have this perverted-boyhead-dream on standing oiled-up on that Olympia stage, well; find an alternative way of paying for the huge steroid bills that await! Because Nike and Adidas wont be footing the bill!

MCWAY · « **Reply #33 on:** May 30, 2008, 01:22:08 PM »

Quote from: hank wood on May 30, 2008, 01:15:58 PM

Corporations like Nike and Adidas are aware that tapping into the Pro Bodybuilding market is a venture fraught with danger.

Images of homosexually-biased-audiences, screaming and cheering for oiled-up-men-in-thongs, is 'not' what these corporations would consider to be good business acumen.

Pro Bodybuilding has its roots in the gutter of society, and there it will stay!

So to all of those 'insecure little butt stains' who have this perverted-boyhead-dream on standing oiled-up on that Olympia stage, well; find an alternative way of paying for the huge steroid bills that await! Because Nike and Adidas wont be footing the bill!

Homosexuality has nothing to do with it. Neither does steroids.

Otherwise, how do you explain big name sponsors backing WWE, with its complement of muscular wrestlers (Batista, Cena, Hemsley, etc.)?

Bodybuilding gets no play, because in the minds of the average Joe, the bodybuilders do NOTHING with their muscles, besides FLEX. They don't run, jump, or throw things (or people).

If I have no major interest in bodybuilding, why would I pay ungodly amounts of money to go to a contest? I can watch Batista do most-musculars every week on Smackdown for free.

Camel Jockey · « **Reply #34 on:** May 30, 2008, 01:22:25 PM »

Quote from: hank wood on May 30, 2008, 01:15:58 PM

Corporations like Nike and Adidas are aware that tapping into the Pro Bodybuilding market is a venture fraught with danger.

Images of homosexually-biased-audiences, screaming and cheering for oiled-up-men-in-thongs, is 'not' what these corporations would consider to be good business acumen.

lol

hank has been on a roll the last few days.

gordiano · « **Reply #35 on:** May 30, 2008, 01:22:44 PM »

Quote from: hank wood on May 30, 2008, 01:15:58 PM

Corporations like Nike and Adidas are aware that tapping into the Pro Bodybuilding market is a venture fraught with danger.

Images of homosexually-biased-audiences, screaming and cheering for oiled-up-men-in-thongs, is 'not' what these corporations would consider to be good business acumen.

Pro Bodybuilding has its roots in the gutter of society, and there it will stay!

So to all of those 'insecure little butt stains' who have this perverted-boyhead-dream on standing oiled-up on that Olympia stage, well; find an alternative way of paying for the huge steroid bills that await! Because Nike and Adidas wont be footing the bill!

LOL!!!!!!!!!!!

Gold, I say!

Meso_z · « **Reply #36 on:** May 30, 2008, 01:31:10 PM »

hank is right about these "colossus" companies....

if only they sponsored pro bbing....

bigdumbbell · « **Reply #37 on:** May 30, 2008, 05:17:11 PM »

Quote from: onlyme on May 30, 2008, 12:05:20 AM

I'm not sure a company like Nike or Adidas would sponsor BB since I haven't really seen many BB wearing tennis shoes on stage while competing. Sponsor usually like seeing product being used and exposed with the athlete they are sponsoring. Unless they think putting Nike on the front of the trunks would work.

thongs?

MCWAY · « **Reply #38 on:** May 31, 2008, 07:14:40 PM »

Quote from: Meso_z on May 30, 2008, 01:31:10 PM

hank is right about these "colossus" companies....

if only they sponsored pro bbing....

Don't some of them sponsor the "World's Strongest Man" contests?

Once again, it's got nothing to do with steroids or homosexuality, as to why bodybuilding gets little such support.

asianmyth · « **Reply #39 on:** May 31, 2008, 07:16:19 PM »

Quote from: hank wood on May 29, 2008, 04:02:10 PM

Look, we all know this sport has major credibility issues! The 'big name' sponsors such as Adidas and Nike know this, hence, they stay away in droves! Is it possible for this sport to attract 'real' money?

Sure, it has a collective of so-called supplement companies, chipping in a dollar here and there, but where is the big money?

Pro Building markets itself as a health and fitness pursuit. However, the mainstream public, media and sponsors have never bought this lie!

It is about time this industry started telling the truth. Look, if the industry is happy to just appeal to the fringe element of gays, retards and losers then so be it! And also, if the Pros are happy with the pathetic prize money and meaningless trophy, then so be it!

My point is, if this so-called sport is to progress from the sewer to the mainstream, it must start a massive restru
cturing program in order to attract the 'big money' sponsorship!

fringe elements of gay retards and loosers like you hank.fucking 5 post a day.get life asshole.

Stu · « **Reply #40 on:** May 31, 2008, 07:31:16 PM »

Dudes, you seem to be forgetting Kevin Levrone's big deal he had with Nike back in the 1990's.

drkaje · « **Reply #41 on:** May 31, 2008, 09:27:29 PM »

Those companies want to invest in things that will sell products to the general public.

Besides, considering the flap about steroids in real sports why would a 'legit' company associate itself with an activity that is drug based? Without drugs there is no professional bodybuilding as we know it. You can't have it both ways.

slummin · « **Reply #42 on:** May 31, 2008, 10:47:18 PM »

Quote from: Ron on May 29, 2008, 05:18:59 PM

WTF are you talking about?

blah blah blah

Quote from: Ron on May 29, 2008, 05:18:59 PM

Because the mainstream public, while not interested in professional bodybuilding, don't really care. Most are impressed with the size of the competitors, not disgusted by them.

I love it when you confirm you are an azz kissing moron

flagadajones · « **Reply #43 on:** June 01, 2008, 11:42:51 AM »

it's easier to play a sport than to adopt a healthy lifestyle which includes diet and exercising for one hour a day at least 5 days a week.

Fitness/bodybuilding aren't sports, they re way of life, and not everyone can follow that.

candidizzle · « **Reply #44 on:** June 01, 2008, 11:52:29 AM »

Quote from: flagadajones on June 01, 2008, 11:42:51 AM

it's easier to play a sport than to adopt a healthy lifestyle which includes diet and exercising for one hour a day at least 5 days a week.

Fitness/bodybuilding aren't sports, they re way of life, and not everyone can follow that.

i agree with you

Cleanest Natural · « **Reply #45 on:** June 01, 2008, 11:53:08 AM »

Bodybuilding is not a gay fetish sport. STOP ALREADY !

iMAGINE sHAQUILLE o'nEAL doin' this shit ?

candidizzle · « **Reply #46 on:** June 01, 2008, 11:58:42 AM »

why do you have that picture on your computer sev ?

bigdumbbell · « **Reply #47 on:** June 01, 2008, 01:06:52 PM »

in proportion to the set, he looks short

Meltdown · « **Reply #48 on:** June 01, 2008, 02:53:42 PM »

Everybody want to be a big arse BB but nobody want to use big arse Drugs.

mogulgangi · « **Reply #49 on:** June 01, 2008, 03:19:57 PM »

Quote from: hank wood on May 29, 2008, 04:02:10 PM

Look, we all know this sport has major credibility issues! The 'big name' sponsors such as Adidas and Nike know this, hence, they stay away in droves! Is it possible for this sport to attract 'real' money?

Sure, it has a collective of so-called supplement companies, chipping in a dollar here and there, but where is the big money?

Pro Building markets itself as a health and fitness pursuit. However, the mainstream public, media and sponsors have never bought this lie!

It is about time this industry started telling the truth. Look, if the industry is happy to just appeal to the fringe element of gays, retards and losers then so be it! And also, if the Pros are happy with the pathetic prize money and meaningless trophy, then so be it!

My point is, if this so-called sport is to progress from the sewer to the mainstream, it must start a massive restructuring program in order to attract the 'big money' sponsorship!

pro bodybuilding has ton of potential. ...every American works outs. the top pro guys are the top guys in the weightlifting. everything in life with a purpose has someone on top who people that are climbing the mountain look up to....i think the problem is the federation. its not cultivating itself to be open for business. i cant understand how something like golf can prosper more then bodybuildiing. you can be fat and out of shape and still be marketable in golf. so many things in america prosper even if they have no talent. pefect example is the music business. People who know music know that there is sooo much bullshit being played right now, but its still being bought. bodybuilders needs to be given more respect and be made as larger than life figures. when that is done, more people will buy into it. I mean, forgodsake fake wrestling is sought after by millions and millions and they still know its fake.....the ifbb needs to reward better, promote better, treat their athletes better so other can respect them also, and be making more money that the own athletes rep....i mean chic drives a cadillac escalade, i guarante you new pros cant afford that.....