Why does nike show basketball players in their commercials when so many of their customers are lazy asses who'll just end up wearing their nikes to work?
What lazy asses do you speak of that actually wear sneakers to work? Are you fucking kidding me? Who the hell else wears high top Nike sneakers but those guys you see playing basketball at the park at all hours of the day/night or the NBA athletes that are sponsored by Nike and wear them on the court
? I mean, look at this shit..

In my line of work, and in most work, people wear regular shoes to work. Nike and ReeBok sneakers are a thing of yesterday, today most fashionable males/females wear sneakers that resemble that of shoes, hence why the Diesel, DKNY, Puma & Sketchers brands are all in style now. Inner city kids in the 11-14 age bracket are the ones who I see sporting those damn Nike sneakers (In particular, the high top ones that basketball players promote in their commercials)... Those shits are horrible looking as all hell, they remind me of those space boots seen in the 1969 space landing, horrendous!

Bodybuilding.com employs Bob Chick. Bob, although a heck of a nice guy and good looking at that, admitted that 95% of the clientèle at Bodybuilding.com don't even aspire to be bodybuilders or to even look like bodybuilders, so why the hell would you have a 270-pound poster boy advertising products geared at customers that don't want to end up that way? Counterproductive no?
You target a particular market with a figure that they can relate to in some manner that, in turn, will boost your sales. If not for sticking to that simple formula, we can very well have an obese (500 pounds), bow-legged, 5'8, white guy promoting Nike Basketball sneakers and by your logic, Nike would have the same numbers in sales as they do by using someone like Kevin Garnett. It wouldn't happen, plain and simple..
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P.S. There is a reason why they use the tall, black guy on the right as opposed to the butterball on the left..