You are not here to win friends? What exactly are you here to do and why is that your motivation? Let's hear it.
How did the lunch look awkward?
The awkwardness clearly plays out on the faces of everyone sitting at the table. Nobody knows really what to say or do and Mr. Mcfarland clearly looks to and fro rather uncomfortably as he first tries to state his name but is ignored in lieu of a panning shot of the crowded table which is full of Internet Username Strangers with blank, "Why did I show up, I want to get the FUCK out of here, where is the quickest exit...." look on their faces. You can literally feel the heat emanating from the back of their necks as the ensuing and ungainly scenario carries itself out.
Further complicating things, nobody really looks like a bodybuilder or the hype that they have built themselves up to be from Getbig.com, as you can see each stranger showing disbelief mixed with amusement that they may have just been had and taken by all the grandstanding, chest-thumping and ballyhooing from the message board as the reality in person ceases to be the legend put forth digitally.
Given this all takes place at a noted location for "bodybuilders" with not a "bodybuilder" present at the table (Mcfarland used to look and be a bodybuilder), adds to the whole dramatic irony and ambiance of hillarity that I garnered from this poorly narrated clip.
I can expound a bit more if you like.