Mr Wansink`s ENTIRE BOOK is on the human element and Psychology of it all.
He has compiled his entire lifes work to this very idea using real time data and hands on person to person studies.
Obviously you have not been paying attention.
I've tried, but you just aren't worth paying much attention to. I would love to read your book recommendation, but I'm afraid I cannot. Your demeaning and abrasive posts really taint any effort to inform to enlighten. To be perfectly honest, you aren't going to be able to convince ANYONE of ANYTHING with your complete lack of effective communication skills.
YOU DO SUCCEED IN ONE ASPECT THOUGH - PISSING OTHER PEOPLE OFF. I believe this is your true motive for frequenting these boards. You love to get a rise out of everyone; you crave negative feedback. This is the one constant of any board you frequent! In this capacity, you are a tremendous success.