Gene is looking into suing Chris obviously, not for the money but to get the point across that his products are bogus. I am thinking of suing him too, but what price do you put on your dignity?
Perhaps Gene could find a good lawyer that specializes in punitive damages, and then use the money awarded to him, not as profit, but as a means of starting an "anti - AtLarge nutrition" campaign.
Gene could use the money to help brush up his skills in front of a television camera and run a series of commercial spots on television in which he explains the devestating effects that the companies products have done to his life.
Monies award through the judgement could always be used for Genes car rentals, meals on the road, publicity, hotels etc. etc. etc...