Actually this is a half anterior delt, half trap exercise, with a little bit of upper pec thrown in. The traps take most of the work load once the front (or side) raises are higher than shoulder level. The exercise mentions is just the DB front raises modified a bit. Cable, rope, EZ bar or what even, it's still is a version of the old front raise. If wanting to include the traps than raise overhead. May also have to have a slight bent to the elbows to relieve any joint stress on this extension movement. On most extension exercises you do.
For you outstanding shoulder burn fans: Would have more tension with the front raise (also the lateral raise) if a pair of DB's (for example) were raised shoulder height and than brought back (still shoulder high) to the sides, like a lateral raise position. Held for a count of 2 and than brought back to the front and lowered to the front starting position. Do all of these reps slowly.This works well with a pair of cable handles also. Extreme pump, if that is what you want. Good Luck.