Kai Greene is one of the few gifted bodybuilders who made bodybuilding more exciting, just based on his unique and entertaining posing alone. If that's too much for you, try Golf or Tennis. Bodybuilding is physical and visual.
Not everybody is into over sized muscles or oiled up bodies on stage. But in order to reach a larger audience (not just friends & families of competitors) you need to make bodybuilding
A) more entertaining
B) more sexy
C) more honest (less hypocrisy regarding the drug issue)
The real downfall of bodybuilding has to do with the politics. That was very evident at the last NY PRO. A guy automatically places higher ...
A) if he has the same sponsor as the federation
B) has been around forever, so he knows all judges
C) is local
D) trains in the gym of one of the judges
While the US Amateurs (NPC) and the IFBB Pro League seem to be organized fairly well, the international Amateurs (IFBB) have major problems with corruption and inconsistent, unfair, and ridiculous doping policies.
Another problem is that every bodybuilder is labeled "gay" if he is photographed as a model and good looking, especially on this board. For some reason nobody labels the fitness girls as "lesbians". The gay audience has nothing to do with the "downfall of bodybuilding." Without the gay audience who would buy all the muscle magazines? If you are always so outraged about this you cut off your own legs.