I've read the UFC is willing (and certainly able) to go up to 1,000,000/fight. Even if that info is wrong (I doubt it is, Dana wants him bad), if you ask the question "why fight for less, with more restrictions"........ here's why.......... if Fedor wants to be recognized as the best fighter in the world, you have to beat the best, not cupcakes, regardless of whether he or others feel he has anything to prove. The world wants to see Fedor vs. Brock. Right now, many feel Brock is unbeatable, more so than Fedor. Right now, Brock is standing there saying "come get some", while Fedor is trying best to dodge him and not risk his reputation - that's bush league (read: pussy). Fedor and his camp are wanting the UFC to concede to unreasonable demands that no other business would. They shouldn't have to use their dollars to promote other organizations via Fedor's name. If Fedor doesn't like the restrictive nature of the UFC contract (total BS, btw, as they have a right to protect their investments), then just agree to a 1-2 fight deal just to prove what needs to be proven - nobody is saying that it has to be a 5-10 fight deal or something. Fedor is just running from this and it does look good at all.