Parts of your post make sense however as with everything (like it or not) you can not stop the evolution of the Machine, of course the Physiques from the 60s and 70s had a real ideal about them, guys like Sergio, Arnold, Nubert etc were Huge with lines, waist, shape etc, and the Contests and following were of course alot smaller witch in turn made for a greater "wow" factor etc, BB really started gathering mo-mention in the 1980s with a new-age in BB Hero's in Haney, Demey, Gaspari etc and Exploded in the 1990s with the greatest (IMO) Physiques in History with Yates, Wheeler,Cormeir, Levrone, Dillet, Coleman etc etc @ the end of the Day The evolution of BB to a Point...sic...reached a All time peak in the 1990s...whats happen since then well its all in the eye of the beholder...Re "what sells" same old in that sense isn,t it? (photo C/O ND)