Good writing should be concise, simple, read easily and quickly. It's all about conveying ideas in the best and most functional way. Using fruity, flowery language is for wanna-be writers. Writing in words that the reader does not know is never a good thing to do. Anyone can do it. It's not impressive.
I like Reeves, but concerning wannabe writers, this is spot-on. Any kind of writing's simply a form of communication, and the first rule of effective communication is the speaker/writer's message is easily understood. You can pop out with all of the vis-a-vis, prima facie, perfidiousness, usufruct and callipygian-type words you like; it's all
gasconading circumlocution in the end
More people should study Hemingway. He could paint beautiful pictures with parsimonious language
... no, really, though: Hemingway rocks. He could do more with five words than many authors could with 10. And he certainly knew better than to fap away with multi-syllabic words that plebs don't know.