People want to see freaks and men's physique does not deliver in that department.
Ironman Pro, Flex Pro, Colorado Pro, dozens of other pro bodybuilding contests, gone because no one bought tickets (as in 90% empty seats). Yet back in April was the IFBB Los Angeles Grand Prix, men and women's pro physique only. and it was packed, even up in the balcony.
And I bet within a few years, most of the supplement endorsement contracts will go to physique pros