Networks produce content that sells. If shows with more blacks or black centric attracted viewers and thus more advertising, the airways would be filled with them. You only have to look at the music industry to prove this is true. Rap music by black entertainers sells therefore record companies release a ton of it.
That's the argument, however, those of us familiar with the entertainment industry understand the truth. It is not about whether the content sells, ...it is about whether the content DELIVERS the desired audience to the advertiser. TV shows do not exist to "entertain" an audience. They exists to DELIVER commercials to an audience. Yes, you heard me correctly. TV shows are merely there as vehicles to provide commercial content to a target market. That's why we see so many fabulous, critically acclaimed shows with high ratings get cancelled.
A perfect example was "30 something" many years ago. It always came in #1 in it's time slot, great ratings, great writing, great performances etc., etc., etc., ...but the corporation that owned the commercial time slot wanted to deliver commercials to a much younger audience than 30 something was delivering. 30 something was cancelled. That's why you'll see shows like "JackAss" staying on the air, while quality content is not even put into production. Some corporations want to sell products to audiences prone to lighting their farts on fire, over trying to sell to a more cerebrally active crowd.
This is the distinction between traditionally white owned networks and black centric entertainment networks like BET. BET is intentionally racially exclusionary while the other is not exclusionary because their main goal is profit not race.
Just so you are aware, BET is Black in name only. BET is a White owned television network that is trying to profit off the African American community.
Also, privately owned television networks and film studios shouldn't be obligated to be fair. They are in the business of making money, not soothing hurt feelings or fighting for social justice.
And why shouldn't a privately owned television network be obligated to play fair?
They are using the PUBLIC airways. They are receiving public monies, federal funds, and are subject to FCC / CRTC guidelines for content they put forth over PUBLIC AIRWAYS. Why shouldn't they fight for social justice? They are taking tax payer money and going into every home in the land. Make no mistake, they are already fighting, ...but for years, that fight has been to propagandize, and establish fear, animosity, division and denigrating stereotypes, while promoting other groups favourably. Make no mistake about it, the TV networks have been propagandizing for years, ...and it has been an active participant in much of the problems we observe today. So what's wrong with all of a sudden being fair? Adopting an inclusive policy or at the very least a representative policy is not about "soothing hurt feelings", ...it's about providing a modicum of truth. And I dare say will most likely be of far greater benefit to white populations than any benefit Blacks, Asians, hispanics or any other non euro descendent ethnicity would receive.
The more "mainstream" America sees of all ethnicities, in a fairer, and more representative light, ...the less fear, ignorance & paranoia that escalates out of control there would be. The less likely kids like Trayvon Martin would be to assume a chubby hispanic guy was gay and looking to jump his bones. the less likely a guy like George Zimmerman would be to assume a black kid in a hoodie was casing a future burglary location, ...and it really takes away the power of the race baiters & poverty pimps to polarize a society along racial lines.