With the game Lynch was having + he punches it in with a few seconds remaining that probably makes him the clear cut favorite to win the Super Bowl MVP, I will grant you that one.
Especially when you consider Russell really didn't have a stand out type of game.
I guarantee - the NFL was pretty worried about Lynch stealing the show with something crass, something rude, profanity, 'mah dick', pushing his beastmode hats, or something bizarre they couldn't even think of. If his lesser teammates were willing to shit on the ball - imagine what he does, holding that trophy.
Does he rub it on his dick? He really might. Any image like that could tarnish the game for decades. nobody would be able to see that lombardi trophy without seeing giggly beastmode humping it. Or worse.
He would have been in an incredible position to damage their brand. ANY firm worth their salt is thinking about this for the last 2 weeks- and seeing how whiny and entitled he was at super bowl week "i'm here to do a job, not talk to yall" during media day, designed exactly for talking lol...
Well, it could have been a disaster. They're worth billions. We'd be increidbly naive not to think the convo possibly took place.