Geez, what an intelligent signing. No doubt this was based on all his years of experience, superior contest record and educational background........
Bostin has a huge following and loyal fan base. The bodybuilding industry has turned from the IFBB pros being the most popular to people like Bostin, Rich Piana and Marc Lobliner (who is also part of our staff).
Look at it from a business perspective - most the IFBB pros have been dropped by the bodybuilding publications because they did not give a good ROI. The vast majority of them did not promote themselves nor the magazine but the names that I mentioned are all over social media and gaining new followers every day.
Someone such as Bostin has a younger following and those are the ones who walk around all day tapping that iPhone. (Any fellow parents of teenagers know exactly what I'm talking about.) All of those result in website hits and that can be parlayed into advertising dollars.
Bodybuilding is not just the contest aspect of it, but the entire lifestyle, as well.