Generation Iron.
The critics raved for months about this remake of "Pumping Iron". The premiere drew thousands by the red carpet when Heath strolled down it. It was all over the news. People I didn't even know were coming up to me asking me "do you lift? And who is dis GRANDMA?".
Life had changed for a few months.
I just didn't get what the hype was about, despite it winning numerous prestigious awards.