The cited article doesn't say much about maximum hypertrophy. The writer isn't an expert. I doubt any researcher is. So Coach's attempt to educate us = failure.
Feel free to throw up your bio Vince..
Brad Schoenfeld, PhD, CSCS, CSPS, FNSCA
Brad Schoenfeld Bodybuilding ChampionBrad Schoenfeld, PhD, CSCS, CSPS, FNSCA, is an internationally renowned fitness expert and widely regarded as one of the leading authorities on body composition training (muscle development and fat loss). He is a lifetime drug-free bodybuilder, and has won numerous natural bodybuilding titles including the ANPPC Tri-State Naturals and USA Mixed Pairs crowns.
Brad is a best-selling author of multiple fitness books. His newest release, The M.A.X. Muscle Plan (Human Kinetics, 2012), is a scientifically-proven approach to maximizing muscle development and has been widely referred to as the "muscle-building bible." Brad also has authored Sculpting Her Body Perfect (over 150,000 copies in print), Look Great Naked (LA Times bestseller and #1 overall book on Amazon.com on multiple occasions), Women's Home Workout Bible, and others.
Brad has been published or appeared in such consumer publications as Shape, Self, Fitness, Ladies Home Journal, Redbook, Cosmopolitan, Marie Claire, Woman's Day, Fit, The New York Times, New York Daily News, Gannett Suburban Papers, The Washington Post, Chicago Tribune, Oxygen, Musclemag, Ironman, Muscle and Fitness Hers, and many, many others. He is currently a columnist for Muscular Development Magazine and serves as a regular fitness expert for numerous popular websites. He has been a fitness correspondent for News 12 (Westchester, NY) and has appeared on over a hundred television shows including FOX Newschannel, CNN Headline News, CBS Evening News, UPN News, Good Day New York, Good Day LA, CBS New York Live, NBC Live at Five, and Today in New York, as well as hundreds of radio programs across the country.
Brad Schoenfeld Head Shot
Brad is a consultant to Reebok International and provides educational content for their ReebokOne program. He also is on the advisory board for Dymatize Nutrition, a leading manufacturer of nutritional supplements. He was formerly the national spokesperson for Dreamfields Foods, makers of the world's premier low-carb pasta.
Brad is President of Global Fitness Services, a diverse, multifaceted fitness corporation with several divisions. The consulting division, Fitness Design Concepts, provides a variety of consulting services to corporations, institutions and other entities. The media division, produces the Scientific Muscle Newsletter, and operates the Lookgreatnaked.com Website. He is a popular lecturer, providing seminars and workshops both on the consumer and professional level havin presented in over 20 different countries. Professionally, he has lectured for the International Health, Racquet and Sportsclub Association (IHRSA), National Strength and Conditioning Association (NSCA), American College of Sports Medicine (ACSM), ECA World Fitness, CanFitPro, Athletic Business Confrence and Club Industry, among others.
Brad is widely regarded as a "trainer of trainers." He is an assistant professor in the exercise science department at Lehman College in the Bronx, NY, and acts as director of their human performance laboratory. He was previously a faculty and board member at the American Academy of Personal Training in New York City, a vocational school for aspiring fitness trainers.
Brad earned his masters degree in kinesiology/exercise science from the University of Texas and his PhD in applied exercise science at Rocky Mountain University where his dissertation focused on elucidating the mechanisms of muscle hypertrophy and their application to resistance training. He has published over 60 peer-reviewed research articles on exercise and sports nutrition, many in high impact factor journals, as well as several textbook chapters. He acts as the Assistant Editor-in-Chief for the NSCA's Strength and Conditioning Journal, as well as serving on the editorial advisory board for the Journal of the International Society of Sports Nutrition and the Journal of Strength and Conditioning Research. He is a Certified Strength and Conditioning Specialist by the NSCA and achieved the distinction of fellowship with the organization. He has achieved multiple certifications as a personal trainer, including the NSCA, ACSM, American Council on Exercise (ACE), Aerobics and Fitness Association of America (AFAA), and CanFitPro. In 2011, he was named NSCA Personal Trainer of the Year. In addition, he is a member of IDEA Health and Fitness Association, which has bestowed upon him the title of Master Trainer - the highest ranking possible. He currently serves as a member of the board of directors for the NSCA
For additional info on Brad's media appearances, view his Online Press Kit
