Lol a whisky company puts a woman on the label and its a pussification of America? They're just taking advantage of today's climate. Women are not historically their target audience, and they see dollar signs out there for the grabbing. Why not diversify and appeal to women, who also drink, and who might actually enjoy whisky. Especially in today's political climate.
If there's any time for a company to take advantage of the female market, its now.