Lol..I think the first problem is hiring a coach who is a power lifter, unless that was your goal? Was your goal with this diet to compete in power lifting?
i competed in bp comps at the time and also did some physique modelling
he told me that one of my gifts was my ability to reach strong conditioning
its likely he just wanted someone to talk to.
it was a strange exchange btw us coz we both mostly liked to talk about ourselves LOL
he called himself an alpha male and he said quite a few funny things
like one time another friend of mine was talking bout some bodybuilder and JM said "who?" "never heard of him?" "what's he bench?" and my friend said his bench and then he replied "i'm not impressed!" all in a very strong and authoritative voice

LOL