His appeal was simple.
To the phaggotz crew, he looked the part.
To the rest - he had a capacity to be an interesting, quite grounded person.
Many people will not give him credit for being an interesting person and a capable man on camera because he looked rather ridiculous - but those people are simply individuals who will not give credit where credit is due (or perhaps they never took the time to give him any attention).
I wasn't about to spend hours watching his shit, but if I did see something of his, he didn't disappoint - it was okay.
The sad fact about Rich Piana, is that he was so capable on camera - he didn't need to be that retardedly huge. In a world where a nostrel flaring liar can gain some bodybuilding vide internet fame, there was plenty of room for Rich Piana, without all that bullshit in him.