You young guys probably don't remember but the only way to follow bodybuilding was through magazines back in the day. You often had to wait months to find out who won the Olympia. When I was dating my girl who is now my wife see saw all my bodybuilding magazines. She thought they were gay porn. She said none of her four brothers were remotely into bodybuilding. She was vaguely aware of the activity but thought it was some underground sub culture. She wasn't far off. Her brothers were into football, baseball and other real sports. What convinced her was all the weight lifting I did. She said if I wasn't into lifting she would have thought they were fag magazines.
When first started, Kennedy's Musclemag International had a last page pictorial that was called, "All Of Us". Nudes with the wiener hanging out for all to see. I had bought one issue and that was it for me. Kennedy defended it saying something about "it's not like we're zooming in so we can see every wrinkle on a man's penis like (I don't remotely recall the gay magazine he was referencing)"...
FTN. I didn't buy another issue for years and when I did get one I made sure it didn't have that stuff in it but then ol' Bobbers Kennedy started his "Beef It" B.S. pictorial in the back of the mag. Again, Fuck That Noise.
I'm not remotely homosexual but like the "all of us" crap it looked more than a bit homosexual to me so I threw the mag away and didn't buy any more. I would get Iron Man and Muscle Builder/Power but when Weider changed it to Muscle & Fruitness I only bought Iron Man and finally quit that mag too.