It would be a powerful move that would put many outfits out of business. Blackstone labs and Species Nutrition could certainly cease to exist or would simply be taken over by the GoodRum/IronLab team.
Given Melvin's reach and his position as a voice in the industry, plus with Iron Mag Labs renowned reputation of producing superior sports supplements using the highest grade raw materials available, they could essentially take over that space.
It can evolve to include both podcasts with both Goodrum and the IronMag team + weekly YouTube updates. Imagine the sheer possibilities of these two titans joining forces to saturate the market.
Game Over.
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On paper it seems like an ideal partnership but if you really look into Goodrum’s fiscal practices he may lead Ironmaglabs right back into the same situation they are walking away from.
I’m not saying the good Doctor is unethical, but rather in an effort to maximize profit and eliminate shrink his ways could result in dangerous outsourcing.
Again I only base this off ideas Goodrum has shared here; like the $30 a month meal plan or the washer and dryer repairs.
These are not bad ideas at all, but it does let you into the mindset of this fine entrepreneur.