People are interested in the PDI. Even those guys who hate it and dismiss it as nothing, are still quick to read the press releases and crap all over it every chance they get.
99% of people on the boards aren't debating the 2006 Mr O outcome. by now, we've all accepted that it's probably gonna be Ronnie no matter what. We all know Cutler will be second, and in Dex's absence, it'll be Gus at 3rd. The only story is, will Heath make the top 6, if he even does the show.
However, the PDI is new, it's exciting, and its guys actually seem to be a tad tougher than the IFBB Prima donnas. Priest, Vinny, Rhino will scrap on the boards, and can take crititicism and give it back. You're not going to see that from most of the IFBB guys. Being accessible and "real" seems to be, and will continue, to pay dividends.
Rhino has 2 photoshoots in Musclemag I think, and more to come...