Sort of comical how these over sized pretty boys try and replicate the hardcore biker scene look with this rip off 5% nonsense, wannabe tough guys at their finest.
With social media now, it's about the "image". Keeping it "real" is a misnomer, for it is the fantasy that is sold. So, it tells you a lot about the fanbase. Remember, Ritch couldn't get his pro card, and didn't have the genetics for big arms relative to his size, so he had to go the PMMA route, got the tats, and now is "known". So, basically he has accomplished nothing, yet presents the image that he is "something". Just think about that for a sec.
I can give him this, he has marketed himself well.