I like Rhino, but having people talk about you on a message board doesn't mean that they will come to see you in a contest.
No, but in a one-page ad in MD or any other magazine, the reader who recognizes a face will pause and scan the ad instead of turning the page. That extra second or two of "Hey, ain't that Rhino?" increases the chances of you noticing that product and in turn buying it.
Same reason why celebrities hock Pepsi or McD. You're going to pay more attention to a face you recognize- and right now, more ppl recognize Rhino than half of the men that stood onstage at the NY Pro.
Can you pick any of these guys out of a lineup? They are all IFBB Pros from the NY Pro list and a helluva lot less recognizeable by american message board readers.
2 Adzievski, Oliver Sweden
3 Arevalo, Pablo Peru
5 Bui, Eryk USA
7 Faour, Aiman Germany
11 Glanville, Hunni England
23 Prado, Edson Brazil
26 Torabi, Reza Amin Canada
27 Welling, Ricky England