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Respect Your Universe, Inc. announced signing 2011 Mr. Olympia Phil “The Gift” Heath as an official RYU athlete. Gracing the covers of five national publications in 2011 (Flex, Muscular Development, Ironman, MuscleMag, and Planet Muscle around the world), Heath was selected by RYU for encompassing a hard work ethic, discipline, respect and humility that correlate closely to the core values respect, strength, honor and sustainability of RYU.