would that 66 shit actually hurt anyones business in the fitness industry? especially of people's like piana, o'hearn, the horse smile? they are people who live in social media, they know all the memes and vines and slogans of today or at least they should, so i would think the customer base is mostly trendy young meat heads of today. imo the 66 shit is not hurting noone, if anything it brings ominous humor on the plate that everyone is already familiar about.
i read few of piana's tweets and his grammar and style of writing, his entire writing theme is definitely not targeted for high class business people, but that's just my opinion.
It does nothing but annoy them for a couple of days, and it hurts their ego. What most of these guys don't realize is that they aren't getting trolled because some slow guy orders it, they're getting trolled because they're usually snake oil salesmen that take themselves way too seriously.
I actually think Kali Muscle handled it the best with this bit of goofiness -
Someone going along with the joke usually takes all the fun out of it.