The trend in personal training changed along time ago. Most small personal training studios, small gyms like mine and bigger athlete performance centers offer small or large group training with one on one training to be paid at a premium. The industry figured out that paying less In a small group setting offered more of a competitive atmosphere for clients while paying significantly less. The benefit for the trainer/facility is that they make more per session, retain more clients for longer periods of time and better results. When you look at it from a business stand point it only makes sense and offering multiple types of training to cover certain demographics is a must. Again, I do good but not nearly what others might do.
Marketing has to be made a priority to get the volume. It has to be scheduled with multiple platforms and the business itself should be ran like anyother business. Office operations, marketing, daily accounting, etc, etc.
I'm in two different business mentorships that help tremendously with our business.