FLEX actually isn't putting it in print...this will not appear in the magazine.
Whether it's on paper or on the website, the medium doesn't matter... it was still published under the Flex name. If you somehow think "it's
just the web, it doesn't count", then you really need to wake up and smell the coffee and see how the world has changed in the past 10 years before you end up going the way of the dinosaur.
You would be amazed at how small a percentage of the readerships of the mags actually pay attention to the boards as well
You're probably correct there. Most readers of the mags are kids who actually think the snake oils your advertisers peddle will make them hyooooge and ripped, that steroids only play a limited role in bodybuilding, and that the pros actually write their own articles.
Most board members know better than to waste money on magazines or the useless supplements that for better or worse provide the income that keeps the whole industry afloat.