What a great thread.
Radio show. Hmm.. a radio show that people can listen to and haer these guys talk... wow. Is there something like that Bob? Dan? Let’s make one, and get these guys to go on, one by one, in an hourly format Wink
I like the show, but it is being marketed to people already interested in the sport. If you want interest in the sport to grow, the trick is to get exposure in places without a pre-existing fanbase (advertising 101). If they secured a spot on broadcast radio, or were linked off of sites other than bodybuilding related portals then it would be different. (I know that is easier said than done, but it does not make it untrue).
Why does the IFBB not push for more exposure? It seems to me that they just have the ship on cruise control. I live in L.A. and for the Olympia, the only coverage I saw was in BB mags and a 2 minute pony show with Gunter ,Mustaffa, and the weatherman on the morning news station. He spent more time trying to pronounce their names than they did talking about the Olympia. There are entire channels now devoted to fitness, yet I don't see any IFBB advertisements on there even. People don't order Pay-Per-View for things they aren't already interested in beforehand, but they will spend an hour watching just about any crap on regular t.v.
I am glad the PDI is going to try to make a go of things, if only for the fact that it might wake up the IFBB. They don't try to get new fans and they run off existing fans with sub-par productions.