I just saw on ABC the other day a report about how weight loss supplements ALONE generate over $1.6 Billion a year, now add other supplements to that, plus the magazine sales of Flex M&F and MD, and you should have a fairly large number. A number that if distributed to benefit all, would not only grow the sport as a whole, but also you can bank on a damn good investment you are making. Money talks...
Ah - there are different type of supplement companies. Performance building supplement companies cater to bodybuilders and athletes. Weight Loss Supplement Companies can be marketed via Wal-Mart, Costco, Target, Drug Stores, etc, and donít care about the bodybuilding industry. In reality, this performance building supplement companies represent a much, much smaller piece of the pie.
No you are wrong. The IFBB DOES NOT have anything to do with securing a place, time (maybe cause ofscheduling) or prize money. You have worded it so it sounds like they are doing something but in reality they do nothing. It is the promoter who does everything. They have NOTHING to do with setting up paying for any part of an expo. Ron, you must be sleeping cause you are wrong on all counts
Did I say any of that. I said that the IFBB provides us with promoters that build and secure the places for supplement companies to gain revenue via expos, etc, this sponsoring athletes, etc, and so on. I didnít say the IFBB itself does that. But they are the underlying federation indirectly responsible for that.
Your last sentance is VERY wrong. WHen you have a product (new) unless you pay a premium you go where they put you not where you want or you won't be in that store.
No it isnt. If you do have a new product, with no advertisement, and no one asking for it, I agree. Pay the premium. But if you advertise and have brand recognition, it is a lot easier to get into a place, especially if customers want to buy the product, and ask for it. I know - but each store have different rules to get it. Whether it is Costco, Target, Walmart, or other stores.
Guys like Jay Cutler, Gunter, Richard Jones, David Henry, Branch Warren, these guys are EXTREMELY MARKETABLE!! That's going on radio shows, tv shows, promoting the sport.
Radio show. Hmm.. a radio show that people can listen to and haer these guys talk... wow. Is there something like that Bob? Dan? Letís make one, and get these guys to go on, one by one, in an hourly format
Why would they wear all that stuff. They don't do that now.
They dont? I have a number of pics with some of the athletes with IFBB on them, as well as their sponsored companies.
Or SPIKE TV. The TV viewer now has a voracious appetite for reality shows and a program designed to show the positive side of the sport could be key to attracting more people to shows.
It is very expensive, and you need sponsors, even in Spike TV, to agree for commercials for you show. As Road to the Pros and others have found out, it is much more difficult than you think. Bodybuilding is a hard sell for mainstream advertisers.
But perhaps there can be little videos on the comeraderie of the athletes. Shawn Rayís Muscle Campís were the best example of 6-8 bodybuilders together in a group, but are not the best attended. And eventually, it would be call to put some video up, if it didn't take so much bandwidth up.